Carrots inspire booming business at Michel’s

carrots inspire boom
Michel's franchisee Stefanie Hale says she's being swamped for orders across her delicious range of cakes, and business shows no sign of slowing down.

Another local business operator has spoken out to say there's a positive vibe and market in the Bundaberg Region.

Michel's franchisee Stefanie Hale said she's being swamped for orders across her delicious range of cakes, and business shows no sign of slowing down.

Stefanie said her store at the Hinkler Centre has experienced an unprecedented start to the sales year, with orders through the roof particularly for one of her signature speciality cakes.

The secret is carrots!

“People are catching on to the secrets of the humble root vegetable,” she said.

“The carrot has long been touted as a delicious vege for dinner and thrown into your lunch-time salad, but it goes so much further than that.

“It’s a weight loss friendly food and linked to many health benefits including eyesight.”

carrot cakes inspire business boom
Michel's Patisserie at the Hinkler Centre sells 1500 coffees per month and lots of carrot cake. Picture: Facebook

Full of antioxidants, vitamins and fibre, it came as little surprise to the store owner that many of her customers kept coming back for her own favourite, the carrot cake, and of course accompanied by coffees – and lots of them, with reports estimating nearly 1500 last month.

“We’ve sold 99 carrot cakes in recent weeks – that’s a lot of carrot,” Stefanie said.

“It’s our best seller and ahead of Easter madness next month, it looks likely those numbers will double across April.

“Our customers are always looking for fresh and healthy options and this has been one way for us to deliver.

“We’ve brought back the freshly made sandwiches and salads each morning, and the fresh carrot cake option has been a real winner.”

Growing up, Stefanie was always surrounded by food. Her father was a gourmet chef and her mother managed a cafe, and she was always introduced to new ways of cooking and making coffee.

“Before I became a franchisee I was in property renovation for more than six years and worked in the local post office.,” she said.

“I loved my jobs but I really wanted to find a business that would give me more independence.

“I looked at many different franchise options and then I came across Michel’s and I knew it was the right brand for me to grow with.

“Growing up around food with parents who shared that passion gave me those baby steps to one day owning my own restaurant. And here we are!”

Today, both Stefanie’s daughters aged 15 and 17 are reliving the same “baby steps” as they work alongside her in store.

“We’re a team of 12 here at Michel’s Bundaberg and we are like family. We treat each other as one and we all value customer service,” Stefanie said.

“It has been so rewarding teaching the ropes to our team and especially as a mum to help build the confidence of my girls with their skills in business.

“Our customers can pick the resemblance but they often say I’m ‘too young to have teenage daughters’.”

Stefanie's comments about a positive local business environment are echoed by others on Bundaberg Now.

  • Source: RFG (owner of Michel's)