Work starts to update entry signage

entry signage update
Bundaberg’s entry signage is another step closer to its first update in 35 years after work began to remove the dated signage.

Bundaberg’s entry signs are another step closer to their first update in 35 years as work began this week to remove the outdated existing signage.

Mayor Jack Dempsey said the existing signage was created decades before amalgamation and was long overdue for a refresh.

“As an amalgamated Council that incorporates our stunning coastline and beautiful hinterland there is so much to celebrate about the Bundaberg Region,” Mayor Dempsey said.

The new design for Bundaberg entry signage
The new contemporary design for Bundaberg entry signage

“It was no easy task to incorporate so many visual aspects into one design but these modern signs much better represent the attractions of the region as a whole.

“Not only will they make residents proud to call Bundaberg home but will also inspire visitors to explore everything we have to offer while here.”

Removal of the existing signs started this week with the replacement signs in the final stages of manufacture.

The new entry signage design, which was revealed earlier this year, is inspired by the region’s natural beauty.

When news of the updated signage was released, social media feedback was overwhelmingly positive.

Discussions are under way with local Indigenous groups about the inclusion of cultural elements.

Local real estate agent Shane Chung was among the many community members to welcome the design and commented “great idea”.

He said he’d seen a shift in recent times and he thought the region was headed in a positive direction.

“It means things need to be updated,” Shane said.

“We need to show off what we’ve got here.

“It’s an indication as a region that we’re proud of what we’ve got.”

As a resident he said you always looked forward to driving past the welcome sign and knowing you were home.

“From that point of view, I think it’s important,” he said.

Professionally he said it was important to put the region’s best foot forward in terms of what would “sell Bundaberg to the rest of the country and the rest of the world”.

“Ultimately we’re trying to get people to come and enjoy the lifestyle we’ve got here so I think things like that are certainly important.

“It’s in need of a fresh new approach.”


  1. Hi, You need a strawberry on the sign, a Macadamia Nut, Cane stalk, a bottle of Rum, a bottle of Ginger Beer, and an airplane. The only thing your sign shows for the town is a turtle and water 🙁
    Those items I mentioned could easily be added over your other plain ideas.

  2. Yes you must replace the signs that the tourists stop to take their photos in front of and replace them with signs that have no history. The rates we pay in Bundaberg are higher than Brisbane.

  3. My Dad was responsible for that artwork coming into Bundaberg & I can tell you now your new signs won’t last 35 years. Each time I drive into Bundaberg I’m reminded of the Bert Hinkler connection. Your new logo doesn’t have the same effect. Yes it’s colourful & has turtles but the other part are useless & no one will know what the other images are…..I certainly don’t. Disappointing not to be able to photograph was is being removed.

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