Cinema and theatre attendance has skyrocketed at the Moncrieff Entertainment Centre just over 12 months after new community-driven programming was introduced.
The Moncrieff flicked the switch on its programming in July 2018, with the introduction of the Moncrieff Cinema Society to select films based on community requests.
The changes included a shift away from cinema to allow the centre to provide more live events and curated experiences.
Moncrieff Entertainment Centre manager Rod Ainsworth said the results of the new programming spoke for themselves.
“We’ve had over 2000 more people through the doors in the last three months compared to the same quarter last year,” Rod said.
“Cinema occupancy has skyrocketed from an average of just under 5 per cent last year to 25.6 per cent this quarter.
“This includes all cinema events and our Moncrieff Cinema Society which programs our list of international films.”
The new community-driven programming has also given the Moncrieff the opportunity to double the number of community activities on offer.
“We have had great responses to a range of activities, including our free school holiday events combining a craft and cinema experience.
“In terms of venue usage, we’re sitting at over 70% capacity. That’s compared to the national average of about 52%.”
Moncrieff programming makes a community hub
As a community-owned facility, Rod said it was rewarding to see the impact the changes were having.
“A performing arts centre should be true to the word ‘centre’,” he said.
“We should be a centre of our community and these numbers show that we are listening and responding to residents.
“We are now in the process of finalising the 2020 season and there are some great live shows, cinema screenings and community activities being planned.
“We will soon announce some events for early in the year and will launch the 2020 program officially in February.”
Rod said there were also exciting plans to be revealed soon that would ensure the venue was ideal for live events as well as cinema.
View the 2019 season program here.
- Check out everything you can see at the Moncrieff next month