Paging Fun Mums blog showcases region

Paging Fun Mums blogger Jenni Ferguson with her daughter at The Windmill.
Paging Fun Mums blogger Jenni Ferguson with her daughter at The Windmill.

Popular mother’s blog Paging Fun Mums has showcased the Bundaberg Region to an online audience of more than 250,000 people.

Bundaberg Tourism recently played host to one half of the famous Australian blogging duo, Jenni Ferguson, as part of their summer campaign to spruik the region.

On her trip in November, Jenni and her two children were invited to check out all of the best bits in Bundaberg in a bid to further promote all that Bundaberg has to offer through the Paging Fun Mums blog, Instagram and Facebook channels.

What is Paging Fun Mums?

In 2013, Louise and Jenni launched their blog as a way to document the craft activities they participated in with their children.

The blog has since evolved and Paging Fun Mums now has a strong and growing audience, both subscription based and social media fan based.

With more than a 250,000 monthly audience reach through their website, 338,000 Facebook friends and 18,000 Instagram followers, the duo has a huge fan base from around Australia and beyond.

Trip to the Bundaberg Region

Jenni and her children visited a range of tourism hot spots during their five day trip to the Bundaberg Region in November, including Mon Repos Turtle Encounter tours, Lady Musgrave Experience, Hinkler Hall of Aviation and the Botanic Gardens, Snakes Down Under Reptile Park and Zoo and much more.

It was a trip that ticked off plenty of “must do's” according to Jenni, who outlined all of the stand out moments in the Paging Fun Mums latest blog.

“I have a bucket list and it is quite large…one of those things on that bucket list was to see the endangered loggerhead turtles at Mon Repos,” Jenni said.

“I can happily report that I can now tick that off my bucket list!

The Paging Fun Mums trip included a visit to the new Mon Repos Turtle Centre.

“This really was a life changer and something the kids and I will cherish forever. On top of our Turtle Encounter at Mon Repos, we really soaked in everything Bargara and the Bundaberg region has to offer.”

Throughout the blog, lists her guide to the top 10 things to do in the Bundaberg Region and highlights the friendly atmosphere of the locals.

“The Bundaberg Region is overflowing with culture, fresh produce, delicious food, beautiful scenery and beautiful people – you really feel welcome and part of the ‘family’ in the Bundaberg Region,” she said.

“We really enjoyed our time and will definitely be back. There are so many amazing things to do in the one place.”

Paging Fun Mums visit gets the word out about Bundy

Bundaberg Tourism's marketing manager Ellie Tonkin said Jenni and her two children spent almost a week in the region, taking plenty of snaps to share with Paging Fun Mums followers.

“Our partnership with Paging Fun Mums is an exciting one as they have a considerable online audience and they have been long-time supporters of the Bundaberg Region,” Ellie said.

“They were an ideal medium to talk to our family audiences, which are the region’s primary target market over school holidays.”

Having a great time at the Bargara turtle playground.
Having a great time at the Bargara turtle playground.

Ellie said Paging Fun Mums was hosted as part of Bundaberg Tourism’s ‘famils’ program.

“Famils are the best way to convince our media partners about the quality of Bundaberg’s tourism experiences – by having them try it!” she said.

“The journalists, bloggers and influencers on these famils are targeted media who will help build our profile in our key markets.

“Having lived and loved their time in the Bundaberg Region, they use their respective channels to spread the word to others about how great it was and influence consumers in making their holiday decisions.”

To find out more about Paging Fun Mums or to read the blog click here.


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