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Bundaberg Sugar launches in Middle East

Bundaberg Sugar launches new market
Bundaberg Sugar has launched into LuLu Hypermarkets in the Middle East. Photo: Twitter

Bundaberg Sugar’s global reach expanded this week with the company's launch into LuLu Hypermarkets – the largest retail chain in the Middle East and one of the largest in Asia.

The Bundaberg Sugar launch represents growth into a significant new, previously untapped market.

LuLu Hypermarkets have 184 outlets in the Gulf Cooperation Council (GCC) countries and offer online shopping.

The hypermarket chain boasts a contemporary “destination” shopping experience with play areas for children, food courts, extensive parking, banking and money exchange facilities.

The LuLu Hypermarket website boasts “a panoply of international and regional brands aptly justifying its tagline, “LuLu, where the world comes to shop”.

Bundaberg Sugar is now one of those international brands.

Bundaberg Sugar
Bundaberg Sugar has launched in the Middle East with the support of Trade and Investment Queensland.