The creator of the Wattle Woman jewellery collection in Bundaberg, Lili Jacobsen, discovered the power of social media last month.
On 28 January the Buy from the Bush Facebook page featured Lili’s distinctive indigenous designs.
Within the next day the Wattle Woman Facebook page went from 800 likes to 2000 likes.
The post was shared 110 times and there were 181 comments. Lili was amazed by the response.
“What an incredible day it was … our Wattle Woman family doubled in one day,” Lili said.
“We sold out online that morning before 10am.
“So all day I was rotating stock and kept adding more pieces of the original collections that were for sale.”
A total of $740 was raised, which Lili was delighted about.
“People have been so supportive of the Bush Fire collection and I’m delighted I can donate $740 to WIRES,” Lili said.
Lili’s most recent exposure to a major audience came yesterday when her Wattle Woman collection was featured on the Studio 10 TV Show.
“My Aunty Melanice has been one of my biggest supporters and I love that people can go into Cha Cha Chocolate and see my earrings and buy a sweet treat at the same time,” Lili said.