Regional Business HQ is the new name adopted by the long-standing not-for-profit business support organisation, formerly known as Bundaberg Business Enterprise Centre.
Chairperson Jenny Gregg said the rebrand reflected the organisation more accurately.
“We are taking the organisation in a new direction, modernising our services and modernising our branding,” Ms Gregg said.
“Our new name reflects the fact that we support businesses across many regional areas, including, the entire of the Wide Bay Burnett region.”
Next year, Regional Business HQ will celebrate 30 years of service delivery to the business community, over which time the organisation has provided direct advice and support to more than 7000 local businesses.
Manager Marcus McCormick said this makes them one of Australia’s longest running business incubators and regional business support organisations.
“We are very proud of our history and the legacy that has been created by our organisation, and we are thrilled to be continuing that legacy through modernised branding and services,” Mr McCormick said.
“This will assist us to better support the needs of businesses across a broader region and will ensure that we can continue to offer free or low-cost business support long into the future.”
Originally established by a group of local business and community champions, including long-serving Federal MP Paul Neville, Regional Business HQ was incorporated in 1991.
Since its inception, the organisation has grown to employ eight staff and now runs a 28-space business incubator and conference centre within the Bundaberg CBD.
It also operates The Generator coworking and innovation hubs in Bundaberg and Gympie and delivers free business advice and events across the Wide Bay Burnett region.
A rebrand is not the only change on the horizon for Regional Business HQ.
The board and team have been working hard to prepare a new strategic plan which is being implemented at the same time as the rebrand.
“Under the new branding, the Regional Business HQ team is looking forward to growing its offering and continuing to work hand in hand with local businesses,” Mr McCormack said.
“We know that our work is important in helping to create thriving business across the region, which is a critical factor in growing our economy, reducing unemployment and strengthening our local communities”.