HomeTourismBundaberg part of state tourism campaign

Bundaberg part of state tourism campaign

Bluey's world - for real life
Local families took part in a state-wide game of Keepy Uppy to promote local venues as part of Tourism and Events Queensland's ‘Queensland is Bluey's world – for real life' campaign. Photo: Mark Lehn.

Bundaberg features as part of Tourism and Events Queensland's biggest campaign in more than a decade inviting visitors from around the globe to step into Bluey's world.

Local families took part in a state-wide game of Keepy Uppy while promoting venues like The Bundaberg Brewed Drinks Barrel, Tinaberries, Kellys Beach, Elliott Heads and the Mon Repos Turtle Centre.

The mega game, inspired by one of Blue's favourites where the balloon must be kept in the air as long as possible, was even declared a world record by the Australian Book of Records.

‘Queensland is Bluey's world – for real life' campaign is a partnership between Tourism and Events Queensland and BBC Studios building on the incredible popularity of Bluey to bring visitors to Queensland to explore the immersive Bluey's World experience set to open at Brisbane's Northshore on 7 November.

Bundaberg Tourism CEO Katherine Reid said they were excited to showcase Bundaberg in Queensland's newest international tourism campaign.

“Our region offers a unique blend of natural beauty, vibrant culture and warm hospitality, making it the perfect destination for families and travellers looking to immerse themselves in the real-life charm of Queensland,” Katherine said.

Queensland is Bluey's world – for real life

Tourism and Events Queensland (TEQ) CEO Patricia O'Callaghan said it was important for Queensland to show the world what makes it special.

“Bluey is a true international sensation and we could not be more excited to be working with BBC Studios to invite the world to experience Bluey’s world for real life here in Queensland,” Patricia said.

“Equally we are delighted that travel industry heavyweights the Qantas Group, Expedia Group, Flight Centre Travel Group and Accor Group have thrown their support behind this campaign.

“We all recognise the power of working together to influence travel decisions and drive conversion for families worldwide to come and visit Queensland.

“Our tourism industry employs more than 200,000 Queenslanders and we have very bold goals for industry growth that require us to think outside the square, lead with our unique strengths and be bold.”

The campaign includes an international television advert fronted by Robert Irwin as well as high-impact advertising across Australia and New Zealand, including the chance to win a 12 night Queensland holiday.

TEQ anticipates that the campaign will help support visitor growth to reach targets of an additional 1.3 million holiday visitors to Queensland who are estimated to spend an additional $1.7 billion by June 2025.



  1. But where are any tourists, especially International one’s going to stay? We do not have any 5 star resorts or hotels, not even 4 srar isn’t it about time some of the major chains started building here.

  2. Finally just read on Bundaberg Now a 4 star resort hotel is to be built on Airport Drive. Congratulations. Can’t understand why it’s going to take 2 years to build.


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