A $10 million national awareness campaign will remind Australians this summer to be UV aware and stay safe in the sun in 2022.
Federal Member for Hinkler Keith Pitt said the new campaign would continue to spread the important message of sun safety this summer across the region.
“Australian’s love to be outdoors, especially in summer, whether that’s at the beach, in the pool, playing some backyard cricket or having a BBQ with family and friends, but it’s important that we all remember to take care of ourselves, including our skin,” Mr Pitt said.
“I encourage everyone who lives in Hinkler – or anyone who is visiting over the festive break – to be UV aware, make sure they remember to slip, slop, slap, seek and slide this summer.”
The Australian Government has engaged the experts at Cancer Council Australia to create a national campaign that follows the renowned Sid from the Slip, Slop, Slap campaign of the 1980s.
Jimmy and his faithful side kick Fido will hit screens across the country and appear at awareness raising events to remind Aussies to check the UV index and be SunSmart this summer.
The campaign is part of a $20 million Australian Government investment over the next two years in skin cancer awareness activities and is designed to educate people that when it comes to skin cancer protection, it’s ultraviolet radiation (UV) – not heat – that people need to be aware of.
The campaign will be on free-to-air TV, digital and social media, outdoor advertising, and radio stations across Australia.
It will be backed by events in every State and the Northern Territory, where people can pick up free sunscreen, Cancer Council hats, play games, and grab some shade under a Cancer Council cabana.
While melanoma risk increases with age, people under 30, and even teenagers, can develop this cancer and die.
According to the Australian Institute of Health and Welfare, melanoma is estimated to be the most diagnosed cancer among 20 to 39-year-olds in 2021.
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