Bundaberg and District Chamber of Commerce unveiled a stylish new logo at the Business Excellence Awards on Saturday night.
Designed by Catalyst Directions, the new logo refreshes the chamber branding and takes it forward with a modern inclusive outlook.
President Yale Morgan told the audience the management committee had looked at reshaping the group's identity as a tool to increase the voice of business in the community.
“A really important part of that is looking at the branding and positioning of the organisation,” he said.
“In partnership with Catalyst Directions and Wide Reach Digital we'll evolve the logo into a brand that talks more about what the chamber is doing into the future.”
The former logo was developed in the 1990s when the Chamber re-established and reflected its connections with industry and agriculture, represented by the Burnett River.
It followed a community-based competition.
Catalyst Directions lead graphic designer Tim Sweetapple said he was excited to be part of the rebranding.
He said the new Bundaberg Chamber logo reflected modern design and “an organisation catering for Bundaberg businesses of all shapes and sizes”.
It makes a statement that the Chamber is a vehicle for inclusion that “advocates with purpose and without fear or favour”.
A video played at the event said the new logo radiates geometric balance.
“The equilateral triangle represents business, community and the economic benefits of our collective and collaborative efforts,” the video stated.
“The symbolism is embodied in the brand and is a call to action to those who will most benefit by the good work undertaken by our chamber, who are businesses in our region of all shapes and sizes.”
The new Bundaberg Chamber logo will feature prominently on a new website for the organisation when it's redeveloped later this year.
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