Maddison face of Bundaberg Hospital campaign

Maddison Bundaberg Hospital
Bundaberg South resident Maddison has become the face of a Bundaberg Hospital campaign to support local sick and injured children. Source: Woolworths

Bundaberg South resident Maddison has become the face of a Bundaberg Hospital campaign to support local sick and injured children.

Residents shopping at Woolworths between 21 August and 10 September can purchase a $2 token as part of the Regional Wall Token appeal with all funds distributed locally through the Bundaberg Health Services Foundation.

Since she was four years old, Maddison has been battling Rhabdomyosarcoma, a cancer made up of cells that develops in skeletal muscles.

After undergoing more than 14 rounds of chemotherapy and over 28 doses of radiation in the past three years, Maddison’s treatment has helped shrink her tumour from the size of a grapefruit to the size of a grain of rice.

All money raised through local Woolworths supermarkets will help the Children’s Hospital Foundation support the Bundaberg Hospital by purchasing new breastfeeding chairs and Conscious Sedation Delivery Systems.

Maddison and mum Vanessa launched the campaign in Bundaberg yesterday.

Children’s Hospital Foundation Chief Executive Officer Rosie Simpson said the Foundation is hoping to exceed the amount raised in 2018 to help provide more support for young patients in care around the state.

“We have the help of almost 250 Woolworths supermarkets across Queensland and northern New South Wales, filled with team members and customers passionate about helping sick kids and their families,” Ms Simpson said.

“We raised over $570,000 through our wall token campaign in 2018 and we are hoping to surpass this amount with this year’s campaign.”

The Children’s Hospital Foundation will redirect the funds to 20 hospitals throughout Queensland and northern New South Wales, whose wish lists for equipment and facilities range from therapy equipment to encourage development, to simulation equipment to aid in education and specialist cots.

Woolworths Queensland Assistant State General Manager, Peta Hartley, said that the Woolworths team are geared up and ready to help raise funds for the Foundation again this year.

“We’re dedicated to helping the Foundation support their young patients and fund equipment for better treatments, and to help every child live a happy, healthy life.”

To find out more about how the Regional Wall Token campaign will help children like Maddison, please visit

About the Children's Hospital Foundation:

The Children’s Hospital Foundation helps sick kids by funding life-saving medical research, investing in vital new equipment, and providing entertainment, family support and care programs for sick children throughout Queensland.

With the community’s help, they will continue to fund research to achieve faster diagnoses, better treatments and ultimately cures for some of the most devastating childhood illnesses and injuries.