The Bundaberg region has been featured in the escape.com.au “50 best things to do in Queensland” list.
Bundaberg Tourism CEO Katherine Reid said it came about from the relationships built up over many years.
“We were delighted to see that Escape mentioned three fantastic locations in the Bundaberg and North Burnett regions in their 50 Best Things to do in Queensland article,” Katherine said.
“Our destination marketing team are constantly working to leverage the many relationships that we’ve been building with media for years – and our media colleagues love Bundaberg and the warm hospitality that our industry extends when they visit!”
The engagement with media is just one part of the cost effective strategies Bundaberg Tourism has developed since the Coronavirus restrictions came into force.
“As soon as we went into lockdown, Bundaberg Tourism activated a strategy of connect and inspire to make sure we stayed relevant as a destination to our visitors who were missing out on travel to see us in person.
“We have sent out a large number of positive stories to the nation, and responded to many more requests throughout lockdown, as we do in our normal operations as well.
“Escape reached out early May, when Queensland went into Stage One of the restrictions lifting, to find out what people could do within their local areas at that time.
“Our team responded with a whole list of opportunities and these three were selected by the Escape team!”
Katherine said as travel restrictions continue to ease Bundaberg Tourism is working closely with industry and state partners to deliver major destination marketing and media campaigns that keep the Bundaberg region top of mind for holiday makers around the state.
“The response from our audiences have been incredibly strong, and right now travel sentiment is incredibly high, so we are looking forward to welcoming back tourists safely and warmly, as the Bundaberg region is good to go.
“Since last Monday, operators are already reporting bookings rushing in.
“Tourism and hospitality have been hit hard by Coronavirus and we are not out of the woods yet so we need everyone in Bundaberg to spread the word – invite your friends and relatives to come and holiday in our iconic hometown and support our local businesses.
“Visitors spend money on many things during their stay – accommodation and attractions, tours and shopping, fuel and food, and a vibrant tourism industry equates to many millions of dollars of income for our whole community.
“Tourism really is everyone’s business.”
You can check out the 50 Best Things to do in Queensland here.
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