Bundaberg Brewed Drinks has been rated by Australian consumers as Australia’s best soft drink in Canstar Blue’s first national review of an industry typically dominated by multinational giants.
Australian consumers placed Kirks second, ahead of Woolworths and Coles home brands, with Schweppes fifth, Pepsi sixth and Coca Cola seventh. Fanta, Sunkist, Solo and Sprite completed the line-up.
Canstar Blue rated the beverages on taste, value, packaging, and variety.
Bundaberg Brewed Drinks was the only brand to receive the maximum five-star rating on taste and packaging design, which earned them a maximum rating on overall satisfaction.
More than 2000 Aussie consumers took part in the soft drink survey.
Bundaberg Brewed Drinks chief executive John McLean said it was great to see Australians putting local soft drink producers first.
“For the past 50 years we’ve been the underdog in a competitive industry and are proud to be formally recognised by fellow Australian’s as their favourite soft drink,” Mr McLean said.
“COVID-19 has been a challenging period for everyone, and we’re appreciative of the support Australians have shown us.
“We hope this trend of Aussies supporting Aussies continues because it is critical we all rally behind each other right now.”
Mr McLean said the ratings are “yet another sign” that Australians are turning towards home-grown products they know and trust for quality, comfort and familiarity during these testing times.
“All our recent research over the last six months shows Aussies have been looking for affordable indulgences,” he said.
“For a lot of people in the country that’s been great-tasting comfort food, and our brews meet that need.
“Our commitment to brewing a premium Australian-made product has resonated with people across the country.
“It’s important we celebrate what it means to be Australian and to us that’s being reliable, honest and up for a good time.”
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