Queensland NRL star Felise Kaufusi's Bundaberg beginnings will be proudly displayed on his jersey in game two on Sunday as team members display their postcode of origin.
Sponsor XXXX will be swapping out its iconic logo with individual Queensland postcodes for the clash in Perth.
Felise will be wearing the 4670 postcode to represent Bundaberg.
The aim of the swap is to celebrate a sense of Queensland pride, love of footy, and mateship – all attributes of a true Queenslander.
Bundaberg is home to Felise Kaufusi, who said he was proud to wear the postcode on his sleeve during State of Origin game two.
Felise said it was fantastic to be able to shine a light on his hometown when he runs out for Queensland.
“Well, where do I start, Bundaberg is home for me and it is where I grew up and where I found my love for the game,” Felise said.
“It is so important to me to be able to wear our postcode, 4670, as I love any chance I get to shine light on my hometown, I always try to bring it up in any way.
“This is a great campaign and the fact they have given up their XXXX branding for such an awesome little town where I grew up is great.”
Postcode of origin initiative from proud Queenslander
Chris Allan, Brand Director of XXXX, said the company had been a proud Queenslander for 144 years.
“The Maroons are running out on the pitch representing all of the regions and we wanted to bring some recognition of this to the Origin arena,” he said.
“However you celebrate Origin this year, whether it be with mates at home or at the pub with a XXXX in hand, cheer on the Maroons and all the towns right across the state that fill us with that Queensland pride.
“Maybe a postcode important to you will be on the jersey,” Allan concluded.
Queensland will now have an even deeper connection to the mighty Maroons this Origin series thanks to XXXX, the QRL’s longest-running partner and one of Queensland’s most iconic brands.
XXXX has also created a three-part docuseries focusing on three communities – Bundaberg, Barcaldine, and Charleville.
The docuseries spotlights real Queensland communities and shows what makes the state the best in the country.
The full-length content pieces will premiere to coincide with the game days and will be available online at xxxx.com.au/QRL.
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