Project Asia podcast series launched

Project Asia self drive
The self-drive travel market from China offers growth opportunities for Bundaberg Region tourism operators.

Bundaberg Tourism is producing a podcast each month to help develop the Asian cultural capabilities of Bundaberg Region tourist operators.

It's part of the organisation's Project Asia initiative.

More than 20 local tourism operators have contributed to the development of an Asia-Ready Strategy.

“We’re working with our local international-ready members to roll out initiatives such as making Asia-friendly product enhancements, improving how we coordinate the handling of rough weather cancellations so that we don’t lose visitors, establishing an online presence in China and making it easier for Asian visitors to find and book Bundaberg experiences before they arrive in Australia,” Bundaberg Tourism says in a blog post.

“Even if your business isn’t international-ready we still want you to benefit from the increase of Asian visitation we expect for our region.

“That’s why we’ll be sharing a monthly video podcast featuring ideas on how you can make Asia-friendly enhancements.

“The podcast will also feature local case studies, news of overseas trends relevant for Bundaberg as well as updates on Project Asia.”

Project Asia podcast episode #1

The first edition features a story on the Asian self-drive market where we uncover what opportunities this presents for Bundaberg and how tourist operators can leverage these opportunities.

We also hear from Brett Lakey of Lady Musgrave Experience. He reveals some of the Asia-friendly enhancements he's implemented in his business.