Towering digital billboards promoting Bundaberg have been featured throughout Brisbane in a bid to drive visitation to the region.
The major marketing campaign by Bundaberg Tourism is targeted at families and adventure-seeking travellers across south-east Queensland and ensures they know that “the reef begins in Bundaberg”.
The campaign includes promotional partnerships with Urban List, Out and About With Kids, Queensland Rail and Trip Advisor to ensure potential visitors are connecting with the Bundaberg Region as they plan their summer escapes.
The region will also be heavily featured across some of Australia’s top travel and media platforms thanks to the largest media famil series conducted in the Bundaberg Region for many years.
Journalists from Escape, Traveler, New Zealand Herald, Lonely Planet and the Courier Mail will visit to experience the wealth of new tourism products on offer in Bundaberg, including the Lady Musgrave HQ pontoon, Macadamias Australia’s new visitor experience and Orchard Table café and Splitters Farm, Bundaberg Rum, Bundaberg Brewed Drinks and more.
Bundaberg Tourism CEO Katherine Reid said Bundaberg had always been famous worldwide as the home of Australia’s favourite rum and ginger beer but was beginning to be known for plenty more.
“The region had seen surging demand as we claim our place as the start of the Great Barrier Reef and home to Australia’s most exciting marine life experiences, all while being just a few hours’ drive north of Brisbane,” she said.
“The region has been a tightly-held secret amongst returning travellers for many years but has become one of Australia’s hottest destinations over the past 18 months in the domestic travel boom, thanks to our mild Queensland climate, rich produce and cellar door offering and unmatched reef and wildlife experiences.
“Bundaberg Tourism has been working hard in partnership with our tourism industry, Bundaberg Regional Council and Tourism and Events Queensland to build awareness of the leisure options available to potential guests, and we are seeing these campaigns driving significant return on investment for the whole region.
“This summer, the campaign will leverage our strong relationships and our solid local digital marketing capabilities to drive millions of visitor dollars into the region.”
The summer campaign commenced in September to coincide with the release of tickets for the Mon Repos Turtle Encounter 2021/22 season and will continue until March 2022 with four targeted activity bursts.
Tourism is the Bundaberg Region’s third largest economic contributor.
The industry, characterised by small businesses across a variety of industries, serviced 1.7 million visitors in 2019.
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