A multi-million dollar tourism campaign which aims to entice people to the sunshine state has been launched in Bundaberg.
The region welcomed Queensland Premier Annastacia Palaszczuk this week, who announced from Mon Repos Turtle Centre that Queensland will shine in the first national tourism campaign in more than 18 months.
Two national campaigns, worth $5.2 million, are expected to drive 25.7 million visitor nights and $4 billion in Overnight Visitor Expenditure for Queensland between February to June 2022.
The Premier said it was places like the Mon Repos Turtle Centre that would benefit from the marketing exposure, with the major tourist spot ready to welcome more visitors.
“Today we are at Mon Repos, 30,000 people were coming here before Covid and they were getting about 180 visitors per night during turtle season,” she said.
“The history of this area and this preservation is just fantastic.
“It is such a beautiful investment that is open to the whole world to come and explore and see what the Bundaberg Region has on its doorstep.”
Campaigns to boost local tourism
Sunday, 13 February will see the commencement of The Great Queensland Getaway campaign, a retail sales campaign with airfares and holiday packages on sale through Queensland.com for all Australians, as well as competition prizes up for grabs.
Already underway in New South Wales and Victoria is the Days Like This aspirational campaign, which first launched in Queensland in June 2021.
The campaign celebrates the incredible diversity of destinations and focuses on holiday moments that are joyful, drive emotional connections and celebrate the simple pleasures in life.
Bundaberg’s tourism industry is already involved in the campaign, with discounts offered on trips to Lady Musgrave Island, free nights in some popular accommodation sites and two-for-one tours and reduced prices at local attractions including the Hinkler Hall of Aviation.
Pre COVID-19, Bundaberg’s tourism industry injected $507 million in visitor expenditure into the region’s economy each year, supporting 5,200 tourism jobs.
The Queensland tourism industry was a $28 billion industry and directly and indirectly employed 234,000 Queenslanders.
How To Get Involved
Local tourism operators are being urged to participate in the campaigns by putting their best deals forward.
For support and more details, visit https://teq.queensland.com/industry-resources/marketing/upcoming-marketing-campaigns