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Endup Cup celebrates milestone achievement

endup cup milestone
Endup Cup has diverted over 250,000 cups from landfill this year.

Local business Endup Cup has celebrated a milestone achievement, successfully diverting over 250,000 coffee cups out of landfill in its first year.

The milestone was reached in time for National Recycling Week, held this year from 7 to 13 November.

The Endup Cup initiative is a free closed loop collection service for single use coffee cups and lids.

The specially-designed compostable cups are available through wholesale to cafes and restaurants.

Once used by customers, the empty Endup Cups can be deposited at various collection points.

All cups are then composted through recycling partners and used in sustainable farming to reduce fertilisers by up to 60 per cent.

Owners Taylor McMahon and Mark Mattson have partnered with Green Solutions Wide Bay for the composting.

endup cup milestone
Endup Cup has diverted over 250,000 cups from landfill this year.

Recently, the company celebrated 12 months in business, with a total of 250,000 coffee cups saved from landfill.

Taylor said while they were proud of their achievements so far, they were looking forward to continuing their work.

“It would be great to see our cup collection initiative nationwide, and hopefully educate more people on the importance of the initiative and sorting our rubbish at the source,” Taylor said.

“Over the past year, our biggest hurdle has been contamination, so we are encouraging everyone to simply separate their cup and lid because when we receive contaminated collection it makes it very labour intensive and costly to rectify.

“People can get involved by registering their interest with us online.”

To play your part in recycling the cups, ensure you separate the cup and lid and place them in the labelled collection bins at participating coffee shops.

Find out more about local stockists and how to register to get involved in the initiative on the website or Facebook page.

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