With a passion for barbecuing and a desire to provide the community with a local product full of flavour, Emily Cleaver has created new business Bundaberg BBQ Rubs.
Established in September last year, Emily said the small business was built upon a wealth of knowledge via a collaboration of two local barbecue enthusiasts.
“Years ago I had a conversation with good friend Paul Durston, owner of 4670 BBQ, about creating a range of blends available to bring to the market, to promote Bundaberg and to use with our local produce,” she said.
“A pitmaster in national barbecue competitions, Paul worked to refine his blend recipes and I have then been able to create the business with branding, packaging, and marketing socials to complement”.
Emily said Bundaberg BBQ Rubs directly met the existing and growing demand of local product through the small business collaboration, with plenty of delicious rubs on offer to suit every taste palate.
“Dry barbecue rub blends are suitable for the grilling of meats, barbecue and low and slow smokers and some customers also like to sprinkle them on hot chips and to flavour their meat on beef jerky, homemade sausage rolls and meatloaves,” she said.
“The list of how they can be used seems endless!
“Our rubs are gluten free, preservative, additive, MSG, soy and dairy free and are vegan friendly.”
Emily said the current range included blends for beef, chicken, pork and lamb with more to be released throughout the year.
“Chicken and lamb would be my personal favourites but I love exploring by adding the rubs to most dishes I make to complement our locally grown and purchased products,” Emily said.
Transitioning into her new business had been somewhat of a natural occurrence for Emily, who said she had been working in the industry for many years prior.
“Since 2013 I have owned and operated a barbecue product supply business, Yagoona Design Australia, with my husband” she said.
“When you have a household of three boys who, of course, love eating, I found I was always looking for different cooking options to involve them.
“For many years with that business we travelled the state to various lifestyle garden events including many barbecue competitions.
“Succumbing to much delicious barbecue food I decided to develop the range with help from Paul of 4670 BBQ.”
Emily said Bundaberg BBQ Rubs was available to purchase online or at a variety of local businesses.
“Purchases can be made directly by contacting me via social pages however I have seen incredible enthusiasm and support for the products from our local small businesses,” she said.
“These include One Little Farm, Cha Cha Chocolate, Bundy Chop Shop, The Lettuce Patch, KC’s Fresh, The Bundaberg Lunchbox, Chippindals, both Bundaberg and the Childers Visitor Information Centres and online with The Ruben Wood Smokers.”
Find out more about Bundaberg BBQ Rubs here.